The concept is "everyday shoes for adults." Inspired by famous Western shoes from the 1930s and 1940s , when there was no distinction between "work" and "casual," the brand blends modern design and functionality to create shoes that are both "classical" and "modern." All major processes are carried out in the brand's own factory in Asakusa, where only the highest quality materials are carefully selected and manufactured using the traditional Goodyear welt method.